For executive coaches
The company pays. The executive is coached. Both need to know what the other will hear.
Executive coaching is usually a three-way arrangement: an HR or L&D sponsor who buys the engagement, the executive being coached, and you. The sponsor wants to know it's working; the executive needs to know their sessions are confidential; procurement wants a clear scope and invoice. When the boundaries aren't written down, the coach ends up caught between a sponsor asking for updates and a coachee who never agreed to share them.
ApeiroCraft sends the engagement as a link with the objectives, session cadence, the three-way review points, what's confidential and what's reported to the sponsor, and the terms for rescheduling and early exit. You see when it's opened and reopened, the sponsor signs in the browser, and the engagement is invoiced from the accepted proposal.
Where executive coaching engagements get awkward.
The sponsor asks for an update
HR wants to know how the executive is doing. Without agreed reporting — what's shared, how, and with whose consent — every request is a confidentiality dilemma.
Sessions that slip
Senior people cancel and reschedule. A six-month engagement stretches to a year, and the invoice schedule doesn't know what to do.
Objectives that drift
The engagement was about stepping into a new role; three months in, the sponsor wants it to address a performance issue. Without written objectives, the scope changes silently.
Chemistry call to final review, on one record.
Three-way terms, written
Set out the sponsor's role, the coachee's confidentiality, the review meetings and what the sponsor will — and won't — hear.
See when HR is reviewing
Opens and re-opens are recorded on the link. A proposal reopened near a procurement deadline is the moment to check what they need.
Signed by the sponsor
The signature records name, email, IP address and a UTC timestamp and can't be altered. Share the link with the coachee too, so both know the terms.
Invoice by phase or month
Convert the accepted proposal into the first invoice, then raise later instalments from the same proposal or the client record.
What an executive coaching proposal has to include.
Professional coaching bodies publish ethics guidance on contracting; many coaches follow it. These are the sections that make the commercial side work.
Objectives
If it's left vague
The purpose of the coaching shifts without anyone agreeing.
With ApeiroCraft
State objectives agreed in the three-way meeting, and that changes are agreed by all three.
Confidentiality and reporting
If it's left vague
The sponsor expects session updates.
With ApeiroCraft
Say what's confidential, what's shared at review points, and that sharing is with the coachee's agreement.
Cadence and duration
If it's left vague
Sessions stretch over a year.
With ApeiroCraft
Give the number and length of sessions, the period they're used within, and any between-session access.
Rescheduling
If it's left vague
Late cancellations by a busy executive aren't counted.
With ApeiroCraft
State the notice for rescheduling and when a missed session counts as used.
Early exit and invoicing
If it's left vague
An engagement that isn't working has no graceful end.
With ApeiroCraft
Include an exit point after the first sessions and the invoicing schedule.
- Invoices addressed to the sponsoring company, with an editable tax-rate field.
- Private notes per engagement — kept in your workspace, not shared.
- Free plan to start; paid plans from $19/month, flat per workspace.
Common questions.
How do executive coaches usually price engagements?
Most price per engagement — a set number of sessions over a period, including three-way meetings and any assessments — rather than per hour. Some use monthly retainers, and team or group coaching is often priced per programme. Payment is commonly in instalments. ApeiroCraft holds your structure; it doesn't suggest fees.
What does a company-sponsored proposal look like?
Objectives agreed at a three-way meeting; ten sessions of 90 minutes over six months; a mid-point and a final three-way review where the coachee shares progress themselves; all session content confidential; 48 hours' notice to reschedule; an exit point after session three; invoicing in two instalments to the company. The HR sponsor reopens it before the procurement deadline, signs, and you invoice the first instalment.
When is ApeiroCraft not the right fit for executive coaching?
It doesn't schedule sessions, run psychometric assessments, or give coachees a portal to log in to. If your clients' procurement teams insist on their own supplier contracts, you may only need the invoicing. ApeiroCraft fits coaches who write their own engagement terms.
Should the coachee sign as well?
Many coaches ask both the sponsor and the coachee to agree the terms. You can share the proposal link with both and have the paying party sign, then confirm the coachee's agreement in your first session — or send the coachee their own short agreement.
How is this different from your coaches page?
The coaches page is for individuals paying for their own coaching. Executive coaching adds a sponsor, procurement and confidentiality boundaries between them — this page is about those.
Write the confidentiality boundary first.
Start from the coaching template and add your three-way terms.
Start freeStill deciding? Talk to the founder
Keep reading
Free template
Coaching proposal template
Structure an intangible engagement: cadence, boundaries, confidentiality, and an exit point.
Solution
ApeiroCraft for coaches
Package the intangible: cadence, boundaries, and payment before session one.
Solution
ApeiroCraft for consultants
Scope, phases, and value-anchored fees in a document that gets signed, not edited.