Proposal templates
Proposal templates that win client work.
21 industry templates with the exact sections, example copy, and pricing structures that get signatures — free to read, free to use, and built to be sent as tracked links instead of PDFs.
Freelance designers & studios
Web design proposal template
Goals, scope boundaries, week-by-week process, and staged pricing — the structure that stops scope creep before it starts.
View template
SEO consultants & agencies
SEO proposal template
Mini-audit findings, quantified opportunity, monthly deliverables, and an honesty clause about timelines that closes retainers.
View template
Marketing agencies & consultants
Marketing proposal template
Situation analysis, prioritized channels, visible monthly output, and KPIs defined before the work starts.
View template
Independent consultants & firms
Consulting proposal template
A sharpened problem statement, phased approach with a stop option, and fees anchored to the cost of the problem.
View template
Brand designers & creative studios
Branding proposal template
Brand challenge, decision gates, tangible system deliverables, and revision boundaries stated before the price.
View template
Photographers & studios
Photography proposal template
Vision, package tiers, an hour-by-hour day plan, usage rights, and a signature that reserves the date.
View template
Videographers & production companies
Video production proposal template
A creative treatment that sells the film, an unambiguous cut list, and usage rights settled before you roll.
View template
Copywriters & content studios
Copywriting proposal template
Reframes the sale away from price-per-word, and ends the revision spiral with an approved message hierarchy.
View template
Social media managers & agencies
Social media management proposal template
Channel focus with something deliberately dropped, monthly output by platform, and an approval rule that holds.
View template
App developers & software agencies
App development proposal template
Scope with an explicit exclusions list, phased gates you can stop at, acceptance criteria, and IP handover.
View template
Executive, business & life coaches
Coaching proposal template
Structure for an intangible engagement: cadence, between-session access, confidentiality, and an early exit point.
View template
Interior designers & studios
Interior design proposal template
Room-by-room scope, nothing ordered before approval, and your fee kept separate from the furnishings budget.
View template
Bookkeepers & finance practices
Bookkeeping proposal template
Cleanup priced as its own project, a real closing timetable, and monthly tiers by transaction volume.
View template
Logo designers & identity freelancers
Logo design proposal template
Discovery, a fixed number of concepts, revision rounds stated up front, and the exact files the client receives.
View template
Freelance graphic designers & studios
Graphic design proposal template
A deliverables list with sizes and formats, revision limits per item, and pricing per piece or per package.
View template
Digital marketing agencies & consultants
Digital marketing proposal template
A short audit, a channel plan with priorities, monthly deliverables, KPIs agreed before launch, and a retainer price.
View template
Event planners & coordinators
Event planning proposal template
Guest count and budget stated as assumptions, a vendor-management scope, and a payment schedule tied to the event date.
View template
Ghostwriters & content writers
Ghostwriting proposal template
How you'll capture their voice, interview and draft schedules, revision limits, confidentiality, and credit terms.
View template
PPC specialists & paid media agencies
PPC proposal template
An account audit, a restructure and testing plan, KPIs, and a management fee kept separate from ad spend.
View template
Web developers & agencies offering care plans
Website maintenance proposal template
Care-plan tiers with update, backup and security tasks, response times, included hours, and what counts as new work.
View template
Freelancers in any field
Freelance proposal template
The structure that works in any field: their goal, your scope and exclusions, a timeline, two pricing options and a clear yes.
View template
Contracts, agreements and onboarding
Plain-language starting points, not legal advice. The agreements open in ApeiroCraft as a draft you can send for e-signature.
Retainer agreement template
Monthly scope, rollover, invoicing in advance and notice. Free PDF.
Freelance contract generator
Fill in the project and fees, get a services agreement to copy, print or sign.
NDA generator
A mutual or one-way NDA in plain language, ready to copy, print or sign.
Client onboarding questionnaire
The questions to ask before you write the proposal: goals, scope, budget, approvals.
A template is the start. The send is what closes.
Every template here becomes a live proposal in ApeiroCraft: your client opens a link, you see the moment it happens, they sign on the page, and the line items flow into an invoice without retyping. The follow-up that wins the deal stops being a guess.
- Read tracking — know when it's opened, re-opened, and forwarded
- Tamper-evident e-signature on the proposal itself, no printing
- Accepted proposal → invoice in one click, same line items
- Free plan includes proposal sending, no credit card
Proposal templates, answered.
Are these proposal templates really free?
Yes. Every section, example, and tip is on the page — copy whatever you want. Using them inside ApeiroCraft is also free: the free plan includes proposal sending with tracked links and e-signature, no credit card required.
What makes a proposal template actually convert?
Structure that answers the client's silent questions in order: do you understand my problem, what exactly will I get, when, for how much, and what happens if I say yes. Every template here follows that arc, with example copy for each section.
Should I send proposals as PDFs or links?
Links convert better. You see when the proposal is opened and re-opened (so follow-ups are timed, not guessed), the client signs on the page instead of printing, and the accepted proposal becomes an invoice without retyping.
Can I customize a template for my industry?
Every template is a starting structure — replace the example copy with your specifics. If your field isn't listed, the consulting template is the most adaptable skeleton: problem, approach, deliverables, timeline, investment, signature.
See the consulting template →Pick a template. Send it tonight.
Workspace ready in under a minute — proposals, CRM, and invoicing in one place, free to start.
Start free