Graphic design proposal template

What's in the template.

Every section below exists to answer a question your client is silently asking. Use the example copy as a starting point and replace the specifics.

1. 1

   Project goal

   One paragraph on what the design has to achieve, in the client's terms, not yours.

   “Launch the spring menu across the café's Instagram, in-store screens and printed table cards in one consistent look, ready for the 1 March opening weekend.”

2. 2

   Deliverables

   Number them. Include dimensions, formats and quantities. This is the contract's backbone.

   “1) 12 Instagram posts, 1080×1350 PNG. 2) 3 story templates, 1080×1920, editable Canva link. 3) In-store screen loop, 1920×1080 MP4, 30 seconds. 4) Table card, A6 double-sided, print-ready PDF with bleed.”

3. 3

   Revisions

   Set revision rounds per deliverable and define what counts as a revision versus a new request.

   “Two rounds of revisions per deliverable. A revision changes the approved design; a new layout, size or format is a new deliverable, quoted separately.”

4. 4

   Timeline

   Tie dates to the client's inputs (copy, photos, logo files) so delays are visible.

   “First drafts 7 working days after we receive final copy and photography; revisions within 2 working days of feedback; print files to the printer by 20 February.”

5. 5

   Investment

   Package price with an itemised breakdown, so the client can drop items instead of asking for a discount.

   “Spring launch package: $1,450. Itemised below; any single item can be removed at its listed price.”

6. 6

   Approve and start

   Sign, pay the deposit, send the assets. Make the asset list part of the next step.

   “Sign below and pay the 50% deposit, then share final copy, photos and your logo files and we'll start the same day.”