Webflow proposal template

What's in the template.

Every section below exists to answer a question your client is silently asking. Use the example copy as a starting point and replace the specifics.

1. 1

   The goal, and who will run the site

   Clients usually choose Webflow so their own team can update the site without a developer. Say that out loud, because it decides how you model the CMS and how much training they need.

   “You want a site your marketing team can update themselves: new case studies and blog posts every month without waiting on a developer. This proposal covers the design and Webflow build, the CMS your team will publish to, and training so they can do it from day one.”

2. 2

   Pages and CMS collections, with their fields

   'CMS setup' is not a scope. Name each collection, its fields and its template page, say how many existing items you will migrate, and say who writes the rest. This is where Webflow projects grow if nobody wrote it down.

   “Static pages: home, about, services, contact, and a 404 page. CMS collections: Case studies (title, client, summary, hero image, body, results), Blog posts (title, author, category, date, body), Team (name, role, photo). Each collection gets a designed template page. We migrate up to 30 existing blog posts; your team enters case studies and team members. Not included: copywriting, new photography, custom code beyond the embeds listed here.”

3. 3

   Interactions, breakpoints and what 'responsive' means

   Name the interactions you will build and the breakpoints you will design for. 'Animations' grows during the build; 'scroll reveals on two pages' doesn't.

   “Interactions: page-load and scroll reveals on the home and services pages, and a hover state on case-study cards. Built and checked at Webflow's desktop, tablet, mobile landscape and mobile portrait breakpoints. Not included: 3D, Lottie or video animation.”

4. 4

   Hosting, site plan and other costs you pay directly

   Keep pass-through costs outside your fee, as AIGA's standard form advises, and put them on the client's own accounts where you can. Then the hosting relationship and its renewals don't run through you, and the build total stays a build total.

   “We build in our Webflow Workspace and transfer the site to yours at launch. The Webflow site plan, your domain, any paid fonts and any paid integrations (forms, memberships, automation) are billed to your own accounts at the provider's current prices and are not part of our fee. We'll tell you which plan the scope above needs before launch.”

5. 5

   Editor training and handoff

   A client who can't add a CMS item will call you, and that call is either billable or free. Decide which in the proposal, and price the training as its own line.

   “One 60-minute recorded training session for up to 3 of your editors, a written guide to adding and publishing CMS items, and 14 days of email questions after launch. After that, changes are covered by the optional care plan or quoted at $95 per hour.”

6. 6

   Payment schedule and site transfer

   Tie each payment to an event both sides can see happen, and make the last one fall before the transfer. Once the site is in the client's Workspace, the ownership-on-payment clause has nothing left to hold.

   “40% on signing, which books the start date. 40% when you approve the designs. 20% at launch, due before the site is transferred to your Workspace and the custom domain is connected. Ownership of the design and build passes to you once every invoice is paid in full.”

7. 7

   Optional care plan after launch

   Offer maintenance as a separate, monthly option rather than folding it into the build. Webflow hosts the site, so a Webflow care plan is mostly content changes, new CMS fields or templates, and checks, not plugin updates.

   “Optional, starting after launch: a care plan at $250 a month covering up to 3 hours of small changes, a monthly check of forms and links, and priority replies within 2 business days. Agreed separately, with its own terms; it is not included in the build total.”