Proposal templates Interior design
Interior design proposal template
Interior design proposals carry more risk than most creative work: there are trades, lead times, freight, and a client living in the middle of it. This template makes the process legible phase by phase and separates your fee from the furnishings budget — the confusion that causes most difficult conversations.
It also states who orders, who pays, and who chases a delayed sofa, before anyone needs to ask.
Sent as a link with read tracking and verified e-signature — not a PDF. Free plan, no credit card.
What's in the template.
Every section below exists to answer a question your client is silently asking. Use the example copy as a starting point and replace the specifics.
- 1
The brief, as we understood it
Reflect back how they want the space to work and feel, including the constraints. Getting the constraints right proves you were listening.
“A ground floor that works for two adults working from home and a four-year-old who currently owns the living room. You want the space to feel calm and warm rather than minimal, you'd like to keep your grandmother's dresser, and the budget for furnishings is firm at $60,000. The kitchen island stays where it is — you've decided against moving plumbing, and I agree it isn't worth the money here.”
- 2
Scope, room by room
List each room and its treatment level. Room-level scope prevents the slow drift where a hallway joins the project for free.
“Full design: living room, dining area, main bedroom. Furnishing and styling only: study, child's bedroom. Excluded from this proposal: bathrooms, kitchen joinery, and the garden — quotable separately once the ground floor is resolved. Structural work, electrical, and plumbing are outside our scope; we coordinate the trades, we don't carry the trade licences.”
- 3
Phases and approval gates
Interior projects run for months; phases with sign-off points protect both sides from expensive late-stage reversals.
“Phase 1 — concept: mood direction, spatial plans, two schemes for the living room (3 weeks). Gate: you choose a direction. Phase 2 — detailed design: full FF&E schedule, elevations, finishes and fabric samples in hand (4 weeks). Gate: you approve the schedule and budget before anything is ordered. Phase 3 — procurement and delivery: ordering, tracking, trade coordination, install day, styling (8–14 weeks, driven by lead times).”
- 4
Procurement: who orders and who pays
The section that prevents the worst disputes. State how goods are bought, whose money it is, and how trade discounts are handled.
“Furnishings are purchased in your name from your budget — we place orders on your behalf and you pay suppliers directly, so you hold the warranties and there's no markup hidden in the furniture. Our trade discounts are passed to you in full. A 2% procurement coordination fee on the furnishings budget covers order placement, tracking, and chasing delays.”
- 5
Lead times, site conditions, and the honest caveats
Name what you can't control before it happens. A designer who predicted the delay reads as competent; one who didn't reads as the cause.
“Upholstery currently runs 10–16 weeks and imported stone 12–20. We build the schedule around real quoted lead times and update you monthly, but we can't guarantee a supplier's factory. If something is discontinued mid-project, we'll present two alternatives within a week at the same budget level. Site surprises behind old plaster are the one thing no plan survives; we'll flag cost implications before any work continues.”
- 6
Fee structure
Offer one clear fee model with the alternative named, and keep your fee visibly separate from the furnishings budget.
“Design fee: $18,000 flat for the scope above, invoiced 40% on signature, 35% at Phase 2 approval, 25% at install. Plus 2% procurement coordination on the furnishings budget (approx. $1,200 on $60,000). Alternative for a smaller commitment: concept phase only, $5,500, with the balance quoted after you've seen the direction. Site visits beyond the eight included are $350 each.”
- 7
Next step + signature
Tie signing to the first tangible thing: the site measure and the concept work starting.
“Sign below and we'll book the measure-up and photography visit this week — concept presentation follows three weeks later, and no supplier is contacted before you've chosen a direction.”
Example pricing section
Design fee (3 rooms full, 2 styling)
$18,000
Procurement coordination (2%)
≈ $1,200
Furnishings budget (paid to suppliers)
$60,000
Alt: concept phase only
$5,500
In ApeiroCraft these line items flow straight into the invoice after signing — nothing gets retyped.
Tips that win interior design work
- Keep your fee and the furnishings budget in separate sections. Clients who conflate them think you're charging $78,000.
- Put the approval gate before procurement in writing — nothing ordered before sign-off is the clause that saves projects.
- Quote real lead times, not optimistic ones. The client who was warned about 16 weeks waits patiently; the one promised 8 does not.
- Say plainly that trade discounts pass through in full. Suspicion about hidden markups is the industry's default assumption.
- Sell the concept phase alone to hesitant clients. Once they've seen two schemes for their own living room, the rest usually follows.
Interior design proposals, answered.
What should an interior design proposal include?
The brief and constraints as you understood them, room-by-room scope with exclusions, phases with approval gates, how procurement and payment to suppliers work, honest lead times, and a fee structure kept visibly separate from the furnishings budget. The procurement section prevents more disputes than any other part.
How do interior designers structure fees?
The common models are a flat design fee, an hourly rate, a percentage of the furnishings budget, or cost-plus on goods. A flat fee for a defined scope plus a small procurement coordination percentage is the easiest for clients to trust, because your compensation doesn't rise when they choose a more expensive sofa.
Should the client or the designer buy the furniture?
Purchasing in the client's name is cleaner: they hold the warranties, they can see there's no hidden markup, and your fee stays transparent. Charge a coordination percentage for placing and tracking orders — that work is real and deserves paying for, but it's clearer as a line item than as margin on a coffee table.
How do I use this template in ApeiroCraft?
Click 'Use this template free' — your workspace is ready in under a minute and the editor opens with this structure drafted. The client signs on the proposal link, and each phase's fee invoices from the same line items.
Send it where you can watch it get signed.
This template as a tracked, e-signable link — with the invoice one click away once your client says yes.
Use this template freeWhile you're here
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