Proposal templates Fixed-price
A fixed price is fixed only for the scope you write down. This template is built around that: a list of deliverables the client can check, one total, half on signing and half on delivery, and terms that say what happens when the client asks for something that isn't on the list.
Use it when every deliverable can be listed, such as a brochure site, a brand identity or a defined shoot. When the requirements are still moving, a fixed price forces you to pad the quote; sell a paid discovery phase first, or split the work into milestones.
The PDF is free and needs no account. Sending it as a link instead adds read tracking and a tamper-evident e-signature — free plan, no credit card.
Type a client, a fee and a timeline and watch this proposal fill in. No account, no email.
Example figure — illustrative, not a pricing recommendation.
For Your client$5,000 · 3 weeks
Use this template freeRuns in your browser — nothing you type is saved or sent, or carried into the editor.
Prepared for Your client
PreviewFixed-price project proposal
Investment
Illustrative figure.
Timeline
What you get
+ 1 more in the full proposal
Signature
Your client signs here once you send it.
How the payments and terms read to your client
Deposit
Books the start date
Due on signing
$2,500.00
50%
Final delivery
Due on completion · Final delivery
$2,500.00
50%
Each deliverable counts as accepted unless you send written changes within 5 business days of receiving it. Ownership of the final work passes to you once every invoice under this proposal is paid in full. Drafts and unused concepts stay ours. Overdue invoices may pause the work until they are paid, and may carry interest at the rate allowed where we are based.
Every section below exists to answer a question your client is silently asking. Use the example copy as a starting point and replace the specifics.
Number every deliverable with its format, count and revisions, then list what isn't included. The exclusions do as much work as the inclusions: they stop the 'I assumed that was in' conversation.
“1. Logo in three lockups (horizontal, stacked, icon), as SVG and PNG. 2. Colour palette and type system, one page. 3. Brand guidelines, a 12-page PDF. Two revision rounds on each. Not included: website, packaging, printed stationery.”
Say what you need from the client and by when, and that their delays move your dates. AIGA's standard form observes that clients often ask for a tight schedule and then take longer to approve.
“Kickoff in week 1, first concepts in week 2, revisions in week 3, final files in week 4. We need your feedback within 3 business days of each delivery; if it takes longer, the dates after it move day for day.”
One line per deliverable, adding up to one total, with pass-through costs kept outside the fee. When a client pushes back on price, AIGA's guidance is to discuss the scope instead: remove or defer a deliverable rather than discount.
“Logo and lockups: [amount]. Palette and type system: [amount]. Brand guidelines: [amount]. Total: [amount]. Fonts and stock images are billed at cost and are not included in the fee.”
Half on signing books the start date; half on final delivery, before the files are released. For larger jobs, 40/40/20 with the last payment before launch is the other common pattern. Both are conventions: no survey measures what freelancers actually take up front.
“50% deposit on signing, which books the start date. 50% on final delivery, due before the final files are released.”
The standard forms treat a change as new work. AIGA bills out-of-scope changes at the hourly rate whatever the fixed price says, and its notes suggest a new signed proposal for any change over 10% of the budget or schedule.
“Two revision rounds are included per deliverable. Anything outside the scope above is quoted in writing before it starts. A request in chat or email flags a change; it isn't approved until you accept the written quote.”
Deemed acceptance stops a project stalling at 95%. Ownership on payment protects the final invoice. A cancellation formula agreed now saves a negotiation later.
“Each deliverable counts as accepted unless you send written changes within 5 business days. Ownership passes to you once every invoice is paid in full. If the project is cancelled, work completed to that date is billed, plus 25% of the remaining fee.”
Example pricing section
Logo and lockups (example)
$2,200
Palette and type system
$1,000
Brand guidelines
$1,600
Deposit on signing (50% of $4,800)
$2,400
In ApeiroCraft the payment schedule becomes invoices after signing — the deposit invoice is drafted the moment they sign.
When every deliverable can be listed and the job is short enough that the scope won't move: a brochure site, a logo, a defined shoot or asset pack. It's the wrong choice when requirements are unclear or expected to change, because you carry the estimating risk and end up padding the quote.
There's no measured standard. Practitioner and legal examples converge on 30–50% up front. This template uses 50% on signing and 50% on delivery, which suits small jobs. For larger ones, 40% on signing, 40% at a mid-point approval and 20% before launch is the other common pattern.
See the milestone payment template →It becomes a change order: a written quote for the extra work, approved before it starts. AIGA's standard form bills out-of-scope changes at the hourly rate whatever the fixed price says, and suggests a new proposal for changes over 10% of the budget or schedule.
The client signs the proposal with the payment schedule in it. ApeiroCraft drafts the 50% deposit invoice the moment they sign, ready for you to review and send. The final 50% is one click, 'Mark complete, create invoice', when you deliver.
This template as a tracked, e-signable link — with the invoice one click away once your client says yes.
Use this template freeStill deciding? Talk to the founder
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