Proposal software for web designers and Webflow agencies
A website is paid for in stages. Your proposal should be too.
A site build isn't one invoice. There's a deposit before design starts, a payment when the design is approved, the balance at launch, and often a monthly care plan after that. Most studios agree those stages in a proposal and then rebuild them by hand in an invoicing app, one at a time, weeks apart.
ApeiroCraft keeps the schedule in the proposal the client signs. When they sign, the deposit invoice is created with the figures they agreed to; the later stages sit on the same proposal, ready to invoice when the design is approved or the site launches.
Where site builds lose money.
The deposit that arrives after kickoff
The client says yes on a call, you book the build, and the deposit invoice goes out days later from another app. Design starts before the money lands because chasing it in week one feels awkward.
“We'll pay when it's live”
The launch payment was agreed verbally. Then launch slips for content, the client asks for one more page, and the balance turns into a negotiation instead of an invoice that was already due.
Hosting and the care plan, forgotten
Whose Webflow site plan is it, who pays for it, and what does the monthly care plan cover? If that isn't written into the signed proposal, it becomes an awkward email the week after handover.
From signed scope to staged invoices, in one document.
A payment schedule inside the proposal
Split the build into stages — on signing, on completion of a phase, or on a date — as percentages or fixed amounts. The client sees exactly what falls due when, before they sign.
Scope and schedule signed together
Pages, CMS collections, rounds, what's out of scope, hosting and handover are signed in the same document as the price, with the signer's name, email and a timestamp recorded.
The deposit invoice exists the moment they sign
Every on-signing stage becomes an invoice automatically, with the same client and amount. It points at your own payment link, so there's no platform cut of the build fee.
Know when the proposal is read
It's a link, not a PDF, so each open is timestamped — repeat visits included. Follow up the afternoon the decision-maker reads it, not a week later.
A PDF, an e-sign tool and an invoicing app — measured honestly.
Each tool does its own job well. The cost is in the gaps between them, where the payment stages get retyped and the launch payment gets renegotiated.
Agreeing the payment stages
PDF + e-sign tool + invoicing app
A table in the PDF, copied into a spreadsheet so you remember to invoice each one.
With ApeiroCraft
A payment schedule in the proposal: each stage, its amount, and what triggers it.
Getting it signed
PDF + e-sign tool + invoicing app
Upload the PDF to a separate e-sign tool and wait for a second email to be opened.
With ApeiroCraft
The client signs the proposal itself, in the browser, on any device.
Taking the deposit
PDF + e-sign tool + invoicing app
Open the invoicing app, retype the client and the amount, send, then chase.
With ApeiroCraft
The deposit invoice is created on signing, with the figures from the schedule.
Invoicing the launch payment
PDF + e-sign tool + invoicing app
Find the PDF, work out what was agreed, retype it weeks later.
With ApeiroCraft
The stage is already on the proposal. Mark the phase complete and invoice it.
- 14 days of Solo to start, no credit card, then Free forever.
- Your own payment links — no platform cut of your build fee.
- Flat per account: $19, $79 or $149 a month for 3, 5 or 20 people.
For the whole flow, from the link you send to the invoice it becomes, see how ApeiroCraft's proposal software works.
Common questions.
What is the best proposal software for web designers?
For site builds, the one that handles staged payment as well as the pitch: a proposal the client reads as a page, a payment schedule they sign, and invoices that come from that schedule instead of being retyped. ApeiroCraft does that in one subscription, free to start and $19 a month flat after.
Does ApeiroCraft work for Webflow agencies?
Yes — it's independent of how you build. There's a free Webflow proposal template that covers CMS collections in the scope, who pays for the site plan and hosting, editor training, transferring the site on final payment, and a care-plan option.
How do I set up a deposit and a launch payment?
Add a payment schedule to the proposal: for example 40% on signing, 40% when design is approved and 20% at launch. The on-signing stage becomes an invoice the moment the client signs; the others are invoiced from the proposal when you reach them.
Do you take a percentage of client payments?
No. Invoices carry your own payment link, so payment goes through your processor at its rate. ApeiroCraft only charges the subscription.
Can my whole studio use it?
Plans are flat per account rather than per seat: Solo covers 3 people, Team 5 and Agency 20, across all your workspaces.
Send a staged proposal today.
Set up your workspace in under a minute, start from the Webflow or web design template, and send a real proposal this afternoon.
Start freeStill deciding? Talk to the founder
Keep reading
Free template
Web design proposal template
Goals, scope boundaries, week-by-week process, and staged pricing that stops scope creep.
Solution
ApeiroCraft for freelance designers
See when the client opens your proposal, get it signed, and bill the deposit from it.
Guide
How much deposit should a freelancer charge?
Ranges labelled as convention, measured late-payment data, wording to copy, and late-payment law by country.