For wedding & event florists
Flowers are seasonal. Your proposal should say what happens when they're not.
Event floristry is sold from a mood board and a consultation: bouquets, buttonholes, ceremony arch, table centres, installations. The quote follows as a PDF. Months later the couple adds six tables, the peonies they loved aren't available in the right colour that week, the venue wants everything removed by 11pm, and the vases you lent come back three short.
ApeiroCraft sends the proposal as a link with each design itemised, a substitution clause, hire items and their return, set-up and strike times, and the final-changes deadline. You see when it's opened and reopened, the client signs in the browser, and the deposit invoice comes from the accepted proposal.
Where floral bookings get complicated.
The flower that isn't available
A specific variety or colour is out of season or poor quality at the market that week. Without a substitution clause, swapping it feels like a broken promise.
Hire items that don't come back
Vases, urns, arches and stands go home with guests or get damaged. If the proposal didn't list them as hire, there's no basis to charge.
Late additions
Extra tables, a second bouquet, a flower crown for a niece — all added two weeks out, after the order has been placed with the wholesaler.
Consultation to strike, on one record.
Every design, itemised
List bouquets, buttonholes, ceremony pieces, table designs and installations with quantities and prices, so additions are clearly additions.
See when they're comparing florists
Opens and re-opens are recorded on the link. A proposal reopened several times after a consultation is in the shortlist.
Signed substitution clause
The signature records name, email, IP address and a UTC timestamp and can't be altered — the substitution and hire terms are on record.
Deposit, then final balance
Convert the accepted proposal into a deposit invoice in one click. Convert again for the balance after the final-changes deadline.
What a florist's proposal has to include.
Floral design is creative work dependent on a market you don't control. These sections reflect that.
Designs and quantities
If it's left vague
Additions blur into the original price.
With ApeiroCraft
List each design with quantity, size and price.
Substitutions
If it's left vague
A replaced variety is seen as a broken promise.
With ApeiroCraft
Say you'll substitute flowers of similar style, colour and value when availability or quality requires it.
Hire items
If it's left vague
Vases and stands disappear with no charge agreed.
With ApeiroCraft
List hired items, their return, and charges for loss or damage.
Set-up, strike and venue rules
If it's left vague
The venue needs everything out by 11pm and nobody planned for it.
With ApeiroCraft
State delivery, set-up and strike times, and that the client confirms venue rules.
Final changes and deposit
If it's left vague
Changes arrive after the flowers are ordered.
With ApeiroCraft
Set a final-changes date, the deposit to hold the date and the balance due date.
- Deposit and balance invoices from one accepted proposal.
- Pipeline of events by stage, with each event date kept in tags or notes.
- Notes per event for colour palettes, venue contacts and timings.
Common questions.
How do event florists usually price?
Most price per item (bouquets, buttonholes, centrepieces) with installations quoted individually, plus delivery, set-up and strike fees, and hire charges for vessels and structures. Many set a minimum spend for weddings. A deposit holds the date, with the balance due before the event. ApeiroCraft holds the structure; it doesn't suggest prices.
What does a wedding floral proposal look like?
A bridal bouquet and three bridesmaid bouquets; eight buttonholes; a ceremony arch; twelve table centres in hired vessels; a substitution clause; set-up from a stated time and strike before the venue's curfew; hire items listed with a charge for any not returned; final changes four weeks before; a deposit to hold the date and the balance two weeks before. The couple reopens it after the consultation, signs, and you send the deposit invoice.
When is ApeiroCraft not the right fit for a florist?
It's not a shop or an online ordering system for everyday flowers, and it doesn't do recipe costing or stem counting. Florists who mostly sell over the counter or online don't need it. It fits event and wedding work where a proposal, signature and deposit matter.
Can I add images of designs?
Yes. Attach images or the agreed mood board to the proposal as files, which the client can open from the link, and describe each design in words too. Keep the description specific enough that both sides know what's being delivered.
Can I quote corporate weekly flowers?
Yes, as a proposal listing the arrangements, the frequency and the term, then invoice monthly against the client record.
Write the substitution clause before the season does.
Save your hire, substitution and strike terms once and reuse them on every event.
Start freeStill deciding? Talk to the founder
Keep reading
Free template
Event planning proposal template
Guest count as an assumption, what you manage, decision deadlines and a date-reserving deposit.
Solution
ApeiroCraft for event planners
Lock the scope and the deposit before the date is held — signed, not verbally agreed.
Solution
Proposal tracking, explained
Timestamped opens on the proposal itself — not an email pixel, not a guess.