14 Nov 20266 min readBy Shaish Guni
How to write a Webflow agency proposal
A generic web design proposal misses the questions Webflow clients actually ask: whose account the site lives in, who pays Webflow, and how their team edits it after launch. Here are the ten sections that answer them.
The short answer
- Scope by page templates and CMS collections, and say what’s not included.
- State who pays Webflow and when the site moves to the client’s account.
- Include CMS training and redirects from the old site.
- One fixed price, payments tied to approvals, one next step.
The ten sections
01The problem, in their words
Two or three sentences on what the current site is costing them. If they can't recognise their own situation in it, nothing after it lands.
02What you'll build
Page templates, CMS collections and integrations, listed. Say 'blog collection with a post template', not 'blog'.
03What's not included
Copywriting, photography, new integrations, extra languages. The line that prevents most scope arguments later.
04Webflow costs and who pays them
The site plan is the client's, paid to Webflow from their own account. List it as a client-paid cost with a link to Webflow's pricing, not a figure.
05Ownership and handover
Where the site lives during the build, when it moves to the client's Webflow account, and that ownership passes once every invoice is paid.
06Content, CMS training and SEO
Who loads the content, a recorded training session for the editors, and 301 redirects from the old URLs so search traffic survives the move.
07Timeline
Phases with the client's approval points marked, plus how long they have to give feedback before dates move.
08Price and payment schedule
One fixed price for the scope, split into payments tied to approvals, with the last one due before launch.
09Terms
Revision rounds included, the hourly rate for changes outside scope, and a pause clause for late feedback.
10The next step
One action: sign here. The deposit books the start date.
The sections clients ask about most
Ownership. Clients who have been burned before want to know the site will be theirs. Say where it’s built, when it’s transferred, and that ownership passes once the final invoice is paid.
Ongoing costs. The Webflow site plan is a recurring cost the client pays Webflow, separate from your fee. Naming it up front avoids the “why is Webflow charging us?” email three months after launch.
Editing after launch. Most clients choose Webflow so their team can update the site. Promise a training session and a short written guide, and say which parts are safe for them to edit.
Price it, then schedule the payments
Work out the price from templates and phases, as in how to price a Webflow website, then split it across the approval points in payment schedules for website projects.
Want the document rather than the method? The Webflow proposal template has the scope, client-paid costs, ownership terms and a 40/40/20 payment schedule written out.
Webflow proposal questions
- What should a Webflow proposal include?
- The client's problem, the page templates and CMS collections you'll build, what's not included, Webflow costs the client pays directly, when the site is transferred to their account, content and SEO handling, a timeline with approval points, a fixed price with a payment schedule, terms, and one clear next step.
- Who should own the Webflow site?
- The client, in their own Webflow account. Build in your workspace, transfer the site at launch once the final invoice is paid, and say so in the proposal so nobody is surprised.
- Should a Webflow proposal include hosting costs?
- Include them as a line the client pays Webflow directly, with a link to Webflow's pricing page instead of a price. It keeps your fee separate from a cost you don't control, and the proposal stays accurate if Webflow changes its prices.
- How long should a Webflow proposal be?
- As short as it can be while answering scope, price, timeline and ownership. Two to four screens is plenty; a client who has to scroll through boilerplate to find the price is less likely to sign.
Send it as one link
ApeiroCraft sends the proposal as a page your client opens and signs, tells you when it’s opened, and drafts the deposit invoice when they sign.
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