For copywriters
Revision four is never about the words. It's about the message nobody approved.
Copywriting projects often start with a request for a per-word price and end in endless rounds of edits. The first draft goes to the founder, then to a co-founder, then to someone in sales, and each round rewrites the positioning — because what the copy should say was never agreed before you started writing how it says it.
ApeiroCraft sends the proposal as a link that prices the project, not the word count, and builds in a message-hierarchy sign-off before drafting. Revision rounds, research and deliverables are spelled out. You see when it's opened and reopened, it's signed in the browser, and the deposit is invoiced from the accepted proposal.
Where copywriting projects go long.
Priced per word
A per-word rate invites comparison with content mills and pays nothing for research, interviews or the thinking that makes short copy work.
Positioning changes in revision
A new stakeholder rewrites the headline direction in round three. That's not an edit; it's a new brief — and without a signed message hierarchy, it's still in scope.
Too many reviewers
Feedback comes from four people in four documents, often contradicting each other. Without a single feedback owner, you're the referee.
From brief to final copy, in one link.
Message first, words second
Make the message hierarchy — audience, core promise, proof points — its own deliverable that's approved before drafting. Changes after that are a new brief.
See when they're reading
Opens and re-opens are recorded on the link. A founder reopening the proposal before a launch meeting is a cue to confirm the timeline.
Signed rounds and owner
The signature records name, email, IP address and a UTC timestamp and can't be altered — the revision rounds and single feedback owner are on record.
Deposit and delivery invoices
Convert the accepted proposal into the deposit invoice, then again on final delivery, with your own payment link.
What a copywriting proposal has to include.
The right structure turns a copywriting project from a conversation into a sequence of approvals.
Deliverables
If it's left vague
'Website copy' means five pages to you and twelve to them.
With ApeiroCraft
List each page or asset, with approximate length and purpose.
Research and interviews
If it's left vague
Customer interviews or competitor reviews are expected but not priced.
With ApeiroCraft
Say what research you'll do and who arranges interviews.
Message sign-off
If it's left vague
Positioning is reopened in every revision round.
With ApeiroCraft
Make the message hierarchy a stage that's approved before drafting.
Revision rounds and feedback
If it's left vague
Contradictory feedback from several people, round after round.
With ApeiroCraft
State rounds per deliverable and that feedback is consolidated by one named person.
Usage and credit
If it's left vague
Unclear whether you can show the work or who owns it.
With ApeiroCraft
Say when rights transfer (often on final payment) and whether you can use it in your portfolio.
- Deposit and final invoices from one accepted proposal.
- Team notes for interview notes, voice guides and briefs.
- Free plan: 3 proposals and 3 invoices sent a month.
Common questions.
How do copywriters usually price?
Common models are a fixed project fee (per page, per sequence or per campaign), a day rate for workshops or embedded work, and monthly retainers for ongoing content. Per-word pricing exists but tends to undervalue research and strategy, so many copywriters avoid it for conversion copy. ApeiroCraft doesn't set prices; it holds your structure.
What does a website copy proposal look like?
Five pages — home, about, two service pages, contact — with approximate lengths; research including three customer interviews arranged by the client; a message hierarchy delivered first and approved before drafting; two revision rounds per page with feedback consolidated by the marketing lead; deposit up front and the balance on final copy; rights transfer on final payment. The client reopens it before their launch meeting, signs, and you invoice the deposit.
When is ApeiroCraft not the right fit for a copywriter?
If you write high volumes of short pieces through content platforms that handle briefs and payment, a proposal tool adds little. It doesn't track hours either. ApeiroCraft fits project and retainer work where you set the terms.
Can I offer a copy workshop as a separate option?
Yes. List a messaging workshop as an optional line in the pricing section. If the client opts in, it carries into the invoice when you convert the accepted proposal.
Is there a copywriting template?
Yes. The copywriting template reframes the sale away from price per word and ends the revision spiral with an approved message hierarchy.
Get the message approved before the words.
Start from the copywriting template and send a project-priced proposal today.
Start freeStill deciding? Talk to the founder
Keep reading
Free template
Copywriting proposal template
Reframe the sale away from price-per-word — and end the revision spiral in writing.
Solution
ApeiroCraft for freelancers
The whole loop — lead, proposal, signature, invoice — in one subscription.
Guide
Why clients ghost proposals
The psychology behind the silence, and the exact five-touch follow-up cadence that breaks it.