For email marketers
A welcome flow is a build. A weekly newsletter is a retainer. Quote them that way.
Email marketing work usually mixes two things: one-off builds — welcome, abandoned cart, post-purchase and win-back flows, templates, list migration — and ongoing campaigns sent every week or month. Clients often see it as one service at one price, and then wonder why the retainer costs the same in month four as in month one, after the flows were finished.
ApeiroCraft lets you send the build and the retainer as separate sections or proposals: each flow and its emails, campaigns per month, who writes the copy and designs, the platform account and list hygiene. You see when it's opened and reopened, it's signed in the browser, and the build deposit and monthly fee are invoiced from the accepted proposal.
Where email engagements blur.
Build and retainer in one price
Months of flow building get priced into a monthly fee. When the flows are done, the client wonders what they're paying for — and you've lost the clear value of the build.
Copy and design ownership
Nobody agreed who writes the emails, who designs them, or who sources product images. You end up doing all three for the price of one.
Deliverability blamed on you
A poorly maintained list or a domain without authentication hurts results. If the proposal didn't say what you're responsible for, poor inbox placement becomes your problem.
Build the flows, then run the calendar.
Each flow listed
Name each flow, how many emails it contains, its trigger and any branching — so the build is a checklist, not 'set up automations'.
See when they're reading
Opens and re-opens are recorded on the proposal link — no tracking pixel needed. A founder reopening it twice in an evening is ready for a call.
Signed in the browser
The signature records name, email, IP address and a UTC timestamp and can't be altered, so build scope and retainer output are on record.
Build deposit, then monthly
Convert the accepted proposal into the build deposit invoice. Convert again on build completion, and raise monthly retainer invoices against the client record.
What an email marketing proposal has to include.
Lifecycle work is easy to under-scope. These sections keep the edges visible.
Flows in scope
If it's left vague
'Set up automations' becomes every possible flow.
With ApeiroCraft
List each flow, its trigger and the number of emails.
Campaign volume
If it's left vague
A monthly newsletter turns into weekly promotions.
With ApeiroCraft
State campaigns per month and how extra sends are priced.
Copy, design and assets
If it's left vague
You write, design and source imagery for one fee.
With ApeiroCraft
Say who writes copy, who designs, and what assets the client supplies by when.
Platform and list
If it's left vague
Your account holds their list, or list hygiene is assumed.
With ApeiroCraft
Confirm the platform is the client's account, and what list cleaning and domain setup you do.
Reporting and results
If it's left vague
Revenue targets are expected without any agreed baseline.
With ApeiroCraft
Describe the reporting and that results depend on list, offer and traffic outside your control.
- Build and retainer invoices on one client record.
- Kanban tasks for each flow and monthly campaign.
- Invoice currency set per invoice for overseas brands.
Common questions.
How do email marketers usually price their work?
Common models are a fixed fee for an audit, a fixed project fee for building flows and templates, a monthly retainer for campaigns and optimisation, and occasionally a revenue-share or performance element where attribution is clear. ApeiroCraft holds the structure you use; it doesn't suggest rates.
What does an e-commerce email proposal look like?
An audit summary noting no abandoned-cart flow and an unauthenticated sending domain; a build phase with welcome (four emails), abandoned cart (three), post-purchase (three) and win-back (two), plus two templates and domain authentication; then a retainer of four campaigns a month with copy and design included and product images supplied by the client; reporting monthly; the client's own platform account. The founder signs, and you invoice the build deposit.
When is ApeiroCraft not the right fit for email marketing?
ApeiroCraft is not an email platform — it doesn't send marketing emails, build flows or report on campaigns, and it has no API to connect to one. Use it for the proposal, signature, client record and invoices alongside your email platform.
Can I split build and retainer into two proposals?
Yes, and it often helps: the client signs the build first, and you send the retainer once the flows are live and they can see the results.
Which template should I start with?
The digital marketing template: a short audit, a channel plan, monthly deliverables, KPIs agreed before launch, and a retainer price.
Quote the build and the retainer separately.
Start from the digital marketing template and list every flow by name.
Start freeStill deciding? Talk to the founder
Keep reading
Free template
Digital marketing proposal template
Audit, prioritised channel plan, monthly deliverables and KPIs agreed before the work starts.
Free template
Copywriting proposal template
Reframe the sale away from price-per-word — and end the revision spiral in writing.
Solution
Proposal tracking, explained
Timestamped opens on the proposal itself — not an email pixel, not a guess.