For real estate photographers
One agreement with the agency. Then every listing is just an invoice.
Real estate photography is high volume and low ceremony. Agents text a listing address, you shoot it, deliver next day, and invoice later. The agreement that matters is the one with the agency or the agent — packages, turnaround, travel, re-shoots, and above all how the images may be used — and that's often never written down until a developer or another agent uses the photos without asking.
ApeiroCraft lets you send each agency a rate and licensing agreement as a link. You see when it's opened and reopened, the principal or agent signs in the browser, and from then on each shoot is invoiced to the same client record, in the currency and tax rate you set.
Where real estate photography loses money.
Licences nobody agreed
The listing agent is fine to use the images. Then the new agent after a relisting, the developer, the stager or the home builder uses them too — and there's no document saying they shouldn't.
Re-shoots and cancellations
The house wasn't ready, the weather turned, or the seller cancelled when you were on the drive. Without terms, you absorb the trip.
Add-ons by text message
Twilight shots, drone, floor plans, virtual staging, video. Requested in a text the night before, delivered, and then questioned on the invoice.
Sign the agency once, invoice every listing.
A rate agreement per agency
Packages by property size, add-ons, turnaround, travel radius and re-shoot terms in one proposal. Duplicate it for each new brokerage and adjust.
See if the principal has read it
The link records every open and re-open. An agreement reopened again and again over two days is probably being passed around the office — a good time to offer a short call.
Licensing signed, not assumed
The signature records name, email, IP address and a UTC timestamp, and the signed agreement can't be changed — so the licence terms are on record when you need them.
Invoice each shoot
Raise an invoice per listing from the agency's record, with the package and add-ons as lines, and send with your own payment link.
What a real estate photography agreement has to include.
Per-shoot work is fast. These are the terms worth agreeing once, before the first shoot.
Licence scope
If it's left vague
Images are reused by other agents, developers or portals after the listing ends.
With ApeiroCraft
State who may use the images, for which listing, for how long, and that other uses need a separate licence.
Packages and add-ons
If it's left vague
Floor plans, drone or twilight shots are added by text and disputed on the invoice.
With ApeiroCraft
List packages by property size and price each add-on, including how they're requested.
Turnaround
If it's left vague
Agents expect same-day delivery for every shoot.
With ApeiroCraft
State standard turnaround and any rush fee.
Property readiness, re-shoots, cancellations
If it's left vague
You arrive to a house that isn't ready and drive home unpaid.
With ApeiroCraft
Explain readiness expectations, the cancellation window and how re-shoots are charged.
Travel
If it's left vague
A listing an hour away costs you the same as one round the corner.
With ApeiroCraft
Give your travel radius and how travel beyond it is charged.
- One signed agreement per agency, kept on the client record.
- Invoices per listing with an editable tax-rate field.
- Your own payment link — ApeiroCraft never takes a cut.
Common questions.
How do real estate photographers usually price?
Most use packages based on property size or number of images, with add-ons for drone, twilight, floor plans, video or virtual staging, and travel fees beyond a radius. Some offer agency rates for volume. Payment is usually per shoot, sometimes invoiced weekly or monthly to the agency. ApeiroCraft holds the structure; it doesn't set rates.
What does this look like with a new brokerage?
You send the brokerage a rate and licence agreement: three packages by property size, add-ons, next-day turnaround, a rush fee, a cancellation window, re-shoot terms, a travel radius, and a licence allowing the listing agent to market that listing for its duration. You see it reopened several times that week; the principal signs; from then on each shoot gets an invoice on the brokerage's record.
When is ApeiroCraft not the right fit for real estate photography?
ApeiroCraft has no booking calendar for agents to pick slots, no image delivery or gallery hosting, and no automatic invoicing on delivery. Most real estate photographers rely on booking-and-delivery platforms for the daily workflow. ApeiroCraft is useful for the agency agreements, the client record and invoices — not for replacing a booking system.
Can I invoice an agency monthly instead of per shoot?
Yes. Create one invoice per month with a line per listing. Invoices are editable until sent, and the currency and tax rate are set per invoice.
Should individual agents sign, or the brokerage?
That depends on who pays you. If the brokerage pays, have the principal sign. If individual agents pay, send each agent the agreement. Either way, the signature records who agreed.
Agree the licence before the next listing.
Write your agency agreement once and send it to every brokerage you shoot for.
Start freeStill deciding? Talk to the founder
Keep reading
Free template
Photography proposal template
Coverage hours, deliverables, usage rights, and a deposit schedule that holds the date.
Solution
ApeiroCraft for photographers
Quote, contract, and deposit in one link — instead of a PDF and a chased invoice.
Pricing
Flat pricing, every module
Free plan with no card; paid from $19/month. Plans change capacity, never features.